Goodbye EMsono, Welcome to POCUS Focused—Your Enhanced POCUS Training Experience

At EMsono, we’re always striving to improve, and WOW have we made major strides to do just that! What we’re introducing today is more than just the next iteration of EMsono—it’s an entirely new brand designed to support you even better.

You read that right. After 20+ incredible years, we’ve decided to sunset EMsono to make way for a new company that will serve multiple specialties beyond emergency medicine. Today, we’re proud to introduce you to that company: meet POCUS Focused.

Like EMsono, POCUS Focused delivers 100% virtual POCUS training on the same platform you already know—no need to learn a new system. The content will simply be available atpocusfocused.com instead of emsono.com. While you’ll notice a new logo, updated colors, and even some revised course names, rest assured you’re still receiving the same high-quality content from the team you trust—now with even more value.

In this post, we’ll explain why we’re closing EMsono, share the mission behind POCUS Focused, detail how the transition will impact your account and course access, and outline the benefits you’ll enjoy when you start accessing your training through POCUS Focused.

Since 2003, EMsono has served thousands of emergency medicine physicians—from residencies to clinics to the battlefield. Just as Sonosite revolutionized care with the first handheld POCUS device, we’ve been proud to expand that mission of making POCUS training accessible through online courses.

It’s been our honor to support emergency medicine program coordinators, attending physicians, fellows, APPs, residents, medical students, and other healthcare providers. And we’re excited to continue that commitment through POCUS Focused!

You’re probably wondering why we’re dissolving EMsono and rolling our customers into POCUS Focused. The main reason is because EMsono was a household name in the emergency medicine space, but we really wanted to impact other specialties too.

So, what exactly is POCUS Focused? It’s our next-generation platform for POCUS training—designed specifically to empower physicians with online education that fits seamlessly into your clinical practice—from classroom to bedside.

Here’s how POCUS Focused sets itself apart from EMsono:

We’ve revised our courses with a finetooth comb to tailor the language, examples, and clinical cases for each specialty. Whether you’re in family medicine, internal medicine, critical care or another specialty, your lessons are designed to be instantly relevant—no more translating generic content to fit your daily practice.

We’ve partnered with leading POCUS experts from various specialties to customize our courses. These collaborators bring firsthand knowledge of your daily workflow and the unique challenges of your field, ensuring that every lesson is both practical and impactful.

Since you’re likely already using the Indication, Acquisition, Interpretation, Management (I-AIM) framework during your POCUS exams, our courses integrate this model throughout the learning process. Step-by-step tasks and clear goals make it easier to apply your new skills naturally and confidently.

We recognize that everyone learns differently. That’s why POCUS Focused’s courses include a mix of videos, text lessons, clinical case discussions, quizzes, reflection questions, and other interactive activities. This multi-modal approach helps you grasp and retain the material in the way that suits you best.

We understand it can be difficult to retain new information, especially in specialized fields like online medical training. That’s why we built our POCUS courses with neuroscience in mind. Our courses include spaced repetition systems, interactive learning activities, and frequent retrieval exercises to naturally help you retain the information as you move through the courses.

With POCUS Focused, you’ll learn faster and retain more with teaching methods rooted in how your brain naturally processes and remembers information.

POCUS Focused is built on the success of EMsono’s pioneering approach—only now, it’s expanded to serve many more specialties in modern medicine. You can trust that the high-quality content you’ve come to know is still here, now enhanced and better aligned with your specialty.

With POCUS Focused, you’re not just getting another training platform—you’re gaining a partner dedicated to advancing your expertise through a more personalized, effective, and innovative learning experience.

If you’re renewing your group account with us this summer for the 2025 academic year, your group will automatically be rolled into POCUS Focused. We’ll reach out with renewal details and manage most of the transition for you. The only actions you may need to take are resetting your password, importing your group’s learners, and downloading any grades or data from your learners you’d like to keep. For now, simply sit back and await further instructions.

If you’re an individual health provider with an EMsono subscription or course, we will roll you over from EMsono to POCUS Focused when your 2025 subscription renews. You may need to create a new password for your POCUS Focused account, and we’ll include further instructions at the time of your renewal.

We plan to officially shut down EMsono in September 2025. Once this happens, you will no longer be able to access your courses, grades, certificates of completion, CME certificates, or any other information stored through EMsono.

Before we roll you over to POCUS Focused in 2025, please be sure to download any data you’d like to keep from your EMsono account. If you need any assistance, we’re here to help!

For our current learners, no! When we migrate you from EMsono to POCUS Focused in 2025, you’ll be grandfathered in and receive your training at the same rate you paid in your last invoice. With the expanded content and enhanced training, you’re getting even more value.

If you’re the program coordinator or program director for an EMsono residency or group account, we’ll move you over to POCUS Focused at the same rate as 2024. Below is a reminder of the rate you’ll be grandfathered in with.

• $995 institutional fee
• $20/resident/medical student
• $20/first seat manager
• $100/each additional seat manager. (Optional).
• For residents or medical students on ultrasound rotation who need POCUS Focused access for 1 month or less, the fee is $5/month/rotator. (Optional).

Non-residency group accounts are charged based on provider type and whether the providers in that group want access to Core, Advanced, or Core + Advanced courses. You can find this pricing in the screenshot below.

These non-residency groups are not subject to the $995 institutional fee and receive a volume discount based on the number of learners.

Upon your 2025 subscription renewal, you’ll be migrated to POCUS Focused at the same rate you paid with EMsono. For more details, please visit our pricing page or log into your Stripe billing customer portal to view your subscription plan, renewal date, past invoices, and more.

If you have questions or need support at any time, please don’t hesitate to email us at support@emsono.com.

For both group accounts and individual health providers, the new POCUS Focused pricing will take effect when you renew in 2026. We’re confident that once you experience the added content, customized training, and interactive features in 2025, you’ll see the extra value.

As a friendly reminder, here’s what’s required of you at this time:

• Start saving your course progress, grades, and any other data from your EMsono account. Whether you’re renewing as a group or as an individual, please ensure you download any important information before your 2025 renewal.
  
  

• Keep an eye out for emails from me (Jenna Ziegler) about your 2025 renewal. When that time comes, I’ll guide you through the rollover to POCUS Focused and provide all the details you need.
  
  
• If you have any questions, concerns, or feedback, please don’t hesitate to email me at jenna@emsono.com. I’m here to make this rollover as smooth as possible!

Thank you for joining us as we unveil our exciting new chapter for 2025! We’re thrilled to welcome you to POCUS Focused—a company designed to further empower you in applying POCUS training at the bedside.

We appreciate your support throughout EMsono’s journey and look forward to achieving even greater excellence together in the year ahead!